Rafael J. Betancourt, PhD (ABD) in Economics (University of Florida, USA) and MSc in Urban & Regional Planning (ISPJAE, Cuba) is an economist with 30 years of employment and academic experience in international cooperation, business administration, local development, strategic urban and environmental planning, program development, project management and evaluation, and economic and social research. Currently he is Associate of SOL² ECONOMICS, firm founded upon the principle that socially responsible companies provide good, sustainable business solutions while reducing social marginalization. Betancourt is a professor of urban economics at Colegio Universitario San Gerónimo de La Habana and is on the Editorial Board of Revista Temas. He has numerous published articles and is a frequent speaker in Cuba and the US on current economics, social and solidary economy, socially responsible entrepreneurship and foreign investment in Cuba.